Nodus GTM Playbook

The Opener

First 30 seconds

What's the thing you know you should be tracking but you've given up trying to?

If they engage:

We're building something for founders who spend more time synthesizing context than acting on it. I'd love to hear how your day actually works.

We make an AI chief of staff — it turns your meetings, conversations, and relationships into structured intelligence you get every morning.

Don't Say	Say Instead
AI platform	AI chief of staff
SaaS tool	Operating system
CRM	Relationship memory
Dashboard	Morning briefing
Productivity app	Team you can't afford

Solo Operator

$500K-$2M · 1-5 people · At booth alone, wearing own merch

Signal question

Walk me through what happens after you hang up a call with a buyer — where does that information go?

How do you start your morning — what do you check first, and how long before you feel oriented?
When's the last time something fell through the cracks that cost you money or a relationship?
If you could hire one person tomorrow that you can't afford yet, what would their job be?

"I'm wearing all the hats" "I forgot to send that" "I should be tracking this"

CAPTURE — Meeting Intelligence + Morning Briefing

Scaling Founder

$2M-$10M · 5-15 people · Mentions "team" or "sales lead"

Signal question

When your sales lead finishes a buyer call, how does that information get back to you — and how long does it take?

If you took two weeks off tomorrow, what would break first?
How do you hold your broker accountable for the work they say they're doing?
When you onboard a new team member, how long before they can run an account independently?

"My team doesn't have the context" "I'm the bottleneck" "CRM nobody uses"

TRANSFER — Team Vault + Team Morning Briefing

Delegating CEO

$10M-$20M · 15-25 people · Talks about "board" or "investors"

Signal question

How do you prepare for board meetings — what's your process and how long does it take?

When's the last time a cross-functional pattern surprised you — something Sales knew that Ops needed?
If a key team member left tomorrow, how much institutional knowledge would walk out?

"Need the whole picture" "Board prep is a nightmare" "Decisions without full context"

SYNTHESIS — Cross-Functional Briefing + Investor Synthesis

Universal + The Closer

Any persona

What's the first thing you check in the morning, and how long before you feel oriented?
How many tools are open right now — and which one would you kill tomorrow?
When you need something from a meeting three months ago, what do you do?

When you last adopted a new tool, what made you try it — and what made you keep or drop it?
Who else on your team would need to use this for it to be valuable?

The killer question (use last)

If I recorded this conversation and tomorrow morning you got a briefing with every commitment, follow-up, and signal we discussed — would that change how you work?

Score & Capture

60 sec post-conversation

Lead Score

Persona

Name / Brand / Role

Team Size

Strongest Pain Expressed

Exact Quote (their words)

Wedge Feature

Contact

Follow-up Action

HOT Solo: "I'll send you a one-pager tonight — you can be live tomorrow."
HOT Scaling: "Let me set up a 15-min call next week for your workflow."
HOT CEO: "I'd love a 30-min session with you and your ops lead."
WARM: Send one-pager within 24 hours with personal note. Follow up in 7 days.

Captured Leads

0 leads

Nodus for CPG

Feature matrix weighted for CPG founder workflows. Tap to expand use case.

Quick Persona ID

Classify in 60 sec

Solo Operator

Scaling Founder

Delegating CEO

At show withAlone

At show with1-2 team

At show withTeam of 3+

Team answer"Mostly me"

Team answerMentions hires

Team answerMentions VPs

Talks aboutDaily ops

Talks aboutDelegation

Talks aboutStrategy

Trigger"I forgot"

Trigger"Team doesn't know"

Trigger"Can't see full picture"

RevenueUnder $2M

Revenue$2M–$10M

Revenue$10M+

DecisionImmediate

Decision2-3 weeks

Decision30-60 days

EntryCAPTURE

EntryTRANSFER

EntrySYNTHESIS

"How big is your team right now?" — size = archetype
"Do you have someone running sales, or is that still you?" — delegation level
"How did you find this show?" — network reveals stage